Grant Thornton unveils new brand identity

Grant Thornton unveils its new brand identity on 19 February 2008. Grant Thornton member firms will adopt the new global brand identity and logo and be instantly recognisable as part of the Grant Thornton International organisation.

Gabriel Azedo, Managing Partner for Grant Thornton explains, "Our clients receive a distinctive, personalised service from Grant Thornton here in Hong Kong and mainland China, and rightly expect the same level of quality when they use Grant Thornton firms anywhere in the world. The new brand actively demonstrates our membership of a leading global organisation that gives our clients access to the knowledge and experience of over 2,200 partners from member firms worldwide."

The new brand identity simplifies and unifies the look and feel across Grant Thornton. The re-branding identity includes a re-designed logo, a new website and a series of new visual displays to underscore the depth and expertise of all services.

David McDonnell, Chief Executive Officer for Grant Thornton International added, "The global accounting profession needs leaders who are prepared to speak out on issues that matter to business and to the wider public. Our new brand is another important step in differentiating Grant Thornton in the marketplace."