Grant Thornton International advertising campaign

Grant Thornton International is running its first international advertising campaign.

The campaign, based around the insight that "big decisions follow you around", features people in a range of scenarios outside the office, wrestling with tough business dilemmas. It will initially launch with outdoor, digital and press activity in Europe, Asia Pacific and Latin America. The campaign consists of six executions shot by award-winning photographer George Kavanagh.

The campaign's second phase will comprise broadcast activity in partnership with CNN International running on TV and online. A dedicated website that complements the above the line campaign. Please visit www.grantthorntondecisions.com